At FNCE, we partnered with General Mills to create an interactive booth that brought their new campaign, “The Goodness We Grow Up On,” to life. The experience featured a LED powered nutrition quiz and a giant cereal box that featured a slide that dropped guests into a bowl of oversized Cheerio shaped pillows. The booth highlighted General Mills commitment to affordable and accessible nutrition for children for their mission to fight childhood hunger. Facts sprawled on the wall explained how Big G cereals were “good then” and are even “better now” with improved nutrition.

We had the chance to bring the world of McDonaldland to life with a playful, immersive activation that kicked off at Thrift-Con in Denver. Convention goers got to meet Mcdonalds most iconic characters: the hamburgler, grimace, and even birdie! Guests wandered through the Hamburger Patch for prizes, left their mark at Birdie’s Treehouse, strolled through the French Fry Thatch to sample McDonald’s newest shake, and even slid down Mt. McDonaldland on Grimace Island.

At the Wisconsin State Fair, we partnered with UScellular and American Family Insurance to create an interactive experience like no other. Fairgoers got the chance to test their skills on a giant slingshot game, knocking down targets to win fun prizes. Attendees could also leave their mark by stamping on the US Mode wall. And to top it off, guests were able to step into a UScellular photo booth designed to look like a sky lift, capturing memories of their state fair experience in true Wisconsin style!

For Spin Master, we were able to build the PAW Patrol Experience, a larger-than-life mobile activation that toured across the U.S. and Canada over 14 weeks. At the center was a life-size replica of the iconic PAW Patroller semi-truck, which unfolded into a 120-foot by 80-foot footprint featuring an interactive Command Center, Lookout Tower, pedal car track, play tables, and more. The build was able to go on a 13-market tour, bringing the experience to Walmart, Toys “R” Us, and Target parking lots in major cities. More than 54,000 kids and families joined the fun, meeting Chase, Marshall, Skye, and Rubble while immersing themselves in the PAW Patrol world!

At Anime Expo 2019, we built the Bakugan battle planet booth, creating a hub for fans and competitors alike. The booth held tournaments, showcased toy battling, and hosted the first-ever sanctioned Bakugan Trading Card Game (TCG) tournament, the ‘Anime Expo Open’. Attendees could participate in battles, win points, and even face off against skilled “Baku Masters” in cage matches. Beyond the competition, fans could explore custom collection displays and shop the latest toys, cards, and exclusive merchandise.