Interactive Marketing Elements
Cricket Ball
We built the giant inflatable promotional ball for the ICC Men’s T20 World Cup 2024, a major international cricket tournament co-hosted by the West Indies and was the first ever major ICC event hosted in the United States; expanding to 20 teams for the first time. The ball was a central feature of the tournament’s “out of this world” campaign and traveled to host cities like Dallas, Fort Lauderdale, and Barbados. It also marked key milestones, including ceremonial “100 days to go” downtown drops held in these locations.
Chicago Department of Public Health
We built a mobile promotional booth for the Chicago Department of Public Health’s Me & Nic Broke Up campaign, an initiative empowering Chicago youth to “break up with nicotine” and live vape-free. The portable, on wheels exhibit traveled to schools and teen opportunity fairs across the city, educating and spreading awareness. At events like Taft High School’s campaign visit, students received real facts and resources about the dangers of vaping, while also learning about CDPH’s $2,500 scholarships for those committed to staying vape-free.
American Family Insurance DreamDrive
For the 12th anniversary of the American Family Insurance DreamDrive, we were proud to build the five custom “Dream Fleet” bikes that highlight this beloved Packers tradition. Each summer, players ride children’s bikes to and from practice, creating meaningful connections with young fans. The Dream Fleet adds a special touch: five uniquely designed bikes that showcase Wisconsin pride and the AmFam/Packers partnership in style. Selected kids get the once-in-a-lifetime chance to ride alongside players on these bikes and receive a co-branded helmet we graphiced, autographed by their partner, making DreamDrive a true highlight of Packers training camp.
Discover NHL Winter Classic Puck Drop Experience
For the Discover NHL Winter Classic at Wrigley Field, we built the centerpiece attractions of the Discover Puck Drop Experience: a custom oversized air hockey table and the signature Puck Drop countdown. Part of the NHL PreGame festival, this immersive activation gave fans the chance to play giant air hockey with friends, snap AI-powered photos at center ice with Chicago landmarks, and take home premium giveaways and Winter Classic memorabilia. Special guests, including hockey legends, stopped by to add to the excitement. By building these standout features, we helped create a festive, one-of-a-kind fan experience that blended hockey tradition with New Year’s Eve celebration.
Summerfest UScellular Lounge Experience
For 2025 Summerfest, we were able to build the US Mode lounge experience. Guests were able to dive into the interactive Boombox game, where lights pulsed to the beat and prizes awaited for the top performers. At the ‘Life in the US Mode Pledge wall’, festivalgoers were invited to commit to healthier digital habits and celebrate meaningful, real-world connections. To recharge, the Enhanced Relaxation Zone offers shaded seating, interactive tabletop games, and fun photo opportunities, creating the perfect oasis to pause, reconnect, and share memorable moments with family and friends.































