Experiential Installations
Nike
We were proud to partner with Nike and Heartbreak to bring the Nike Sport Research Lab (NSRL) experience to Chicago, making world-class sports science accessible to the local running community. Our team built the space to showcase NSRL’s cutting-edge technology, including motion-capture cameras and force plates that analyze running form in detail. With over 40 years of research, the NSRL combines science, engineering, and design to create insights that shape innovative footwear, apparel, and training experiences. This build now allows runners of all levels in Chicago to gain personalized analysis and recommendations to help them move, perform, and recover better.
Mercedes-Benz Stadium
At Mercedes-Benz Stadium, we built the giant Player Wall for the Atlanta Falcons in partnership with American Family Insurance. This larger-than-life installation showcases the team’s current roster, giving fans an up-close look at their favorite athletes. The wall is updated each season to feature the latest lineup, ensuring it always reflects the Falcons’ active players.
Milwaukee Zoo
We built the Gorilla Trek Virtual Reality Experience, one of the newest attraction at the Milwaukee County Zoo and the first of its kind in the U.S. Guests take a seat on a motion platform, slip on a VR headset, and are instantly transported to the mountains of Rwanda. Through a fully immersive 360° film synced with seat movements, visitors come face-to-face with endangered mountain gorillas in their natural habitat. The gorillas are so close that you can see the thinnest details of their hair. This groundbreaking exhibit offers an unforgettable encounter with one of nature’s most remarkable species.
M Den
In 2023, we helped bring The University of Michigan’s official merchandise store, The M Den, to Chicago with a new permanent location in the Lincoln Park neighborhood. As the fabrication team, we built and installed the custom displays, fixtures, and interior elements that define the space. The store offers a full range of official University of Michigan sports merchandise, including jerseys, apparel, and memorabilia. Originally launched with a special three-day promotional event, The M Den Chicago now serves as a lasting destination for Wolverine fans, alumni, and supporters to shop and celebrate Michigan pride outside Ann Arbor.
Stock X
StockX, the global “Stock Market of Things,” brought its acclaimed pop-up experience to Chicago’s West Loop, transforming a space into an immersive, gallery-style hub for sneaker and streetwear culture. Designed to capture the spirit of “Summertime Chi” between ComplexCon and Lollapalooza, the event featured museum-style displays of rare sneakers and Chicago-inspired products, a stylish lounge, and live programming with local icons like Don C., Louis De Guzman, and Benjamin Edgar. CAD fabricated and built the environment: bringing StockX’s vision to life through expert craftsmanship, attention to detail, and authentic connection to Chicago’s creative community.































