For “30 Rocks at 30 Rock,” we produced graphics and contributed to the build for a six-day fan experience and brand activation held at Rockefeller Center in New York City. The event celebrated the NBA’s return to NBC and its debut on Peacock through large-scale public art and immersive fan engagement. A centerpiece of the activation was the “Rocks” installation, featuring 30 massive customized basketball sculptures designed by local artists to represent the culture and identity of each NBA team. Following the event, the basketball artworks traveled to their respective NBA cities for local fan displays. The activation successfully combined sports, art, and branding into a memorable public experience for basketball fans.

At FNCE, we partnered with General Mills to create an interactive booth that brought their new campaign, “The Goodness We Grow Up On,” to life. The experience featured a LED powered nutrition quiz and a giant cereal box that featured a slide that dropped guests into a bowl of oversized Cheerio shaped pillows. The booth highlighted General Mills commitment to affordable and accessible nutrition for children for their mission to fight childhood hunger. Facts sprawled on the wall explained how Big G cereals were “good then” and are even “better now” with improved nutrition.

We built the giant inflatable promotional ball for the ICC Men’s T20 World Cup 2024, a major international cricket tournament co-hosted by the West Indies and was the first ever major ICC event hosted in the United States; expanding to 20 teams for the first time. The ball was a central feature of the tournament’s “out of this world” campaign and traveled to host cities like Dallas, Fort Lauderdale, and Barbados. It also marked key milestones, including ceremonial “100 days to go” downtown drops held in these locations.

We built a mobile promotional booth for the Chicago Department of Public Health’s Me & Nic Broke Up campaign, an initiative empowering Chicago youth to “break up with nicotine” and live vape-free. The portable, on wheels exhibit traveled to schools and teen opportunity fairs across the city, educating and spreading awareness. At events like Taft High School’s campaign visit, students received real facts and resources about the dangers of vaping, while also learning about CDPH’s $2,500 scholarships for those committed to staying vape-free.

For the 12th anniversary of the American Family Insurance DreamDrive, we were proud to build the five custom “Dream Fleet” bikes that highlight this beloved Packers tradition. Each summer, players ride children’s bikes to and from practice, creating meaningful connections with young fans. The Dream Fleet adds a special touch: five uniquely designed bikes that showcase Wisconsin pride and the AmFam/Packers partnership in style. Selected kids get the once-in-a-lifetime chance to ride alongside players on these bikes and receive a co-branded helmet we graphiced, autographed by their partner, making DreamDrive a true highlight of Packers training camp.

For the Discover NHL Winter Classic at Wrigley Field, we built the centerpiece attractions of the Discover Puck Drop Experience: a custom oversized air hockey table and the signature Puck Drop countdown. Part of the NHL PreGame festival, this immersive activation gave fans the chance to play giant air hockey with friends, snap AI-powered photos at center ice with Chicago landmarks, and take home premium giveaways and Winter Classic memorabilia. Special guests, including hockey legends, stopped by to add to the excitement. By building these standout features, we helped create a festive, one-of-a-kind fan experience that blended hockey tradition with New Year’s Eve celebration.

For 2025 Summerfest, we were able to build the US Mode lounge experience. Guests were able to dive into the interactive Boombox game, where lights pulsed to the beat and prizes awaited for the top performers. At the ‘Life in the US Mode Pledge wall’, festivalgoers were invited to commit to healthier digital habits and celebrate meaningful, real-world connections. To recharge, the Enhanced Relaxation Zone offers shaded seating, interactive tabletop games, and fun photo opportunities, creating the perfect oasis to pause, reconnect, and share memorable moments with family and friends.