For Cutwater, we transformed a standard shipping container into a fully functional traveling mobile bar built for nationwide activations and events. The mobile experience served a variety of canned cocktails, including Lime Margaritas, Vodka Transfusions, and a variety of other various cutwater products. Because the activation needed to be transported and quickly reactivated at multiple locations, the container was customized with structural modifications and integrated features such as refrigeration, storage, countertops, and service stations.

We helped bring the Sony Creative Space to life by transforming the long-running New York City experience into a traveling national tour. At the center of the activation was a fully customized Airstream designed as an interactive playground for photographers, filmmakers, and creators of all skill levels. Guests were given hands-on access to Sony’s latest camera gear, guided photowalks, professional portrait stations for headshots, and daily lens rentals. In addition to the Airstream build, we fabricated pergola structures for outdoor engagement areas, a camera kiosk for data capture, a branded merchandise pushcart, and full graphics for the tour truck. Together, these elements created a memorable and fully immersive mobile brand experience.

For SodaStream, we fabricated and installed custom-built elements for the “SodaStream Made By Me” pop-up activation. Guests were invited to create personalized sparkling beverages by selecting their preferred fizz levels, experimenting with flavors, and adding custom mix-ins. After crafting their drinks, attendees could further personalize the experience with decorative charms. The activation also included branded seating and table areas designed for relaxing, socializing, and sharing the experience with others. Through custom fabrication, thoughtful layout design, and engaging interactive elements, we transformed the simple act of making sparkling water into a fun, memorable, and fully immersive consumer activation.

For McDonald’s “First Job Confessional” campaign, we built a reality TV-inspired mobile booth designed to resemble a McDonald’s self-order kiosk. Inside the booth, participants could record stories and memories about their first professional experiences, creating an engaging and nostalgic connection to the brand. The campaign highlighted McDonald’s “1 in 8” community, recognizing that approximately 1 in 8 Americans began their careers at McDonald’s. The activation also featured Love Island star Olandria Carthen, helping drive engagement and social media attention. By combining storytelling, interactive design, and recognizable branding, the campaign created a memorable experience that celebrated the impact McDonald’s has had on millions of careers nationwide.

We built Continental Tire’s new mobile pod experience, first unveiled at the Charlotte FC inaugural home opener: the most attended match in MLS history. Designed to travel nationwide, the pod expands into a 23-foot-wide branded space featuring soccer-themed design, tire displays, and a rooftop header with rotating MLS team flags. At events, fans engaged with live trivia challenges, interactive displays, and the popular scarf giveaway, where vending-style machines dispensed co-branded scarves via QR code registration. The mobile pod traveled through more than 35 MLS games nationwide.

We built the immersive pop-up pod for Shop with Google’s back-to-school college tour, designed to showcase the power of Google Lens in a fun, hands-on way. The dorm-inspired space invited students to explore trending products in dorm décor, class supplies, and style essentials from brands like Away, Dyson, Google Chromebook, Pottery Barn Teen, and North Face. Interactive elements included giveaways, exclusive merch, and the “Lens for a Chance to Win” game, where students used Lens to identify items and win prizes. The tour brought technology to life, making back-to-school shopping easier, more engaging, and perfectly tailored to students’ style.

We were able to build the trailer for the 2025 NHL Winter Classic, sponsored by Discover, as part of the “Discover Puck Drop Activation.” This special fan experience took place on December 31, 2024, during the NHL PreGame festival in the Cubs Premium Lot at Wrigley Field in Chicago. The Winter Classic is the NHL’s annual outdoor regular-season game played around New Year’s, and this year featured the Chicago Blackhawks facing off against the St. Louis Blues. Our trailer brought the event to life, giving fans an interactive space to engage with Discover, celebrate hockey culture, and even see the Stanley Cup up close.

We created the Icy Hot Recovery Zone drop trailer, a mobile activation that traveled to gyms and 5K races across the NYC tri-state area. Designed as a true athlete’s retreat, the space offered stretching stations, cold water, photo opportunities, and five-minute sessions in massage chairs enhanced with the new Icy Hot PRO Massaging Balm. Professional massage therapists provided personalized treatments, highlighting the product’s benefits while helping participants recover from their workouts. The Recovery Zone not only introduced athletes to Icy Hot’s latest innovation but also gave them a much-needed moment of rest and rejuvenation.

For American Family Insurance, we were able to build the Protect the End Zone’ pod, an interactive fan activation designed to bring energy and engagement to NFL game days. Featured at the Ticketmaster Tailgate before Seattle Seahawks home games; as well as with partner teams like the Packers and Colts. The pod challenges fans to test their skills, set new high scores, and compete in a fun football-inspired experience. Along the way, fans were able to win free team merchandise and enter sweepstakes!